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Getting
the Message:
How Social Marketing Influences Social Norms
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2005 Symposium for Alcohol & Other
Drug Awareness Coalitions
sponsored by the
Ontario Drug Awareness Partnership
& FOCUS Resource Centre
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Was held January 18-19, 2005
Keynote Speaker - François Legarde, University of Montreal
Panel Discussion
Workshop Materials:
- Alcohol and Pregnancy Messaging - Wendy Burgoyne, Best Start
- How We Can Begin To Reach Older Adults Better - Charmaine Spencer,
Simon Fraser University
- Youth messaging - Tim Keenleyside, Youthography
- Using Technology to Share your Message - Robyn Kalda, Ontario Prevention
Clearinghouse
- Ethics in Social Marketing and Communication Campaigns - François
Legarde
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Bank of Montreal, Institute for Learning
3550 Pharmacy Avenue
Scarborough, ON
Facilities - Click
for information on the Institute for Learning facility.
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For more information, contact:
FOCUS Resource Centre
(613) 531-3895
email: frc@cogeco.net
Ontaro Drug Awareness Partnership
(877) 265-9279
email: jbrown@parentactionondrugs.org
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François Legarde delivered the keynote address
on social marketing.
Workshops provided information and hands-on activities.
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A panel discussion concerning social norms issues was
moderated by Paula Todd.
Evening activities ranged from movies to stepdancing.
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Last modified 15 February, 2007
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