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Activities:
Alliance activities are divided into four main areas:
Awareness, Education and Skill Building, Policy, and
Environmental Support. Several approaches are used
including media campaigns and community strategies
such as the Every Drink is a Choice post secondary
campaign; educational strategies such as the Shock
Factor student leadership conference; alcohol
policy review and development; and enforcement measures
such as Greater Kingston's Enhanced RIDE program.
Media
Campaigns & Events
| Every
Drink is a Choice Post Secondary campaign |
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The Alliance in partnership with representatives
(including students) from Queen's University,
Royal Military College, St. Lawrence College,
and KFL&A Public Health, have developed a reality-based
campaign around alcohol choices. The campaign
is promoted via print advertising, posters,
and magnets - directing students to a new website
www.everydrinkisachoice.com.
The website is an interactive site where students
can find out what's happening around town, submit
restaurant / bar reviews, and even share their
worst party stories. The key messages include
alcohol is a choice, knowing your limit, and
taking care of yourself and your friends.
The first poster and campaign theme was on
alcohol poisoning, and there are now posters
on different topics including alcohol & gender
differences, alcohol & sex, rape drugs, and
being a good friend. Student focus groups provided
feedback on the campaign in the fall of 2005.
| Poster
pdfs
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Welcome back ads
Evaluation
Summary
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Low
Risk Drinking Promotion - Ask your doctor
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A Health Professional’s Screening Tool for
Alcohol Use was launched and promoted through
an advertising campaign on Kingston Transit
buses. The ads, which ask “How much is too much?”
were meant to educate readers on how the amount
of alcohol consumed affects health. The ads
included the information that exceeding the
Low-Risk Drinking Guidelines can increase the
risk of injuries and certain chronic diseases
such as cancer and stroke - risks that many
people may be unaware of.
- Bus
ads (pdf)
- How Much is Too Much (LRDG) poster
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Health Professionals Screening
Tool for Alcohol Use
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Mocktails
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Radio ad campaign and ongoing promotion of
a website - www.mocktails.ca
where community members are encouraged to go
for non-alcoholic drink recipes and information
on safe party planning.
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Alcohol and Chronic Disease
Campaign
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In 2004 and again in 2006, the Alliance participated
in a provincial campaign on alcohol as a risk
factor for chronic disease. Coordinated by the
FOCUS Resource Centre, each site launched a
local initiative to address this issue using
a variety of materials and media. Funding was
provided by the Ontario Stroke Strategy. More
information about the 2006 campaign is available
on this site – click
here.
- 2004 Print banner ads
- 2006 Retractable banner display
- radio ad 2006
(mp3)
- TV ad 2006
- Print ad 2006
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Safe
Boating
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The
Alliance launches Safe Boating season each year
with a community event at Collins Bay Marina.
The Enhanced RIDE Van, the OPP Marine Unit and
SAVE Team, Coast Guard, Power & Sail Squadron,
local yacht club, and numerous boaters and community
members attend this annual event. Activities
include a man-overboard demonstration, an obstacle
course called Impaired Reality on the Water,
flare demonstrations, and a helicopter rescue
by Trenton Search & Rescue. Safe Boating
Information Kits are distributed to boaters
and all local marinas.
Click on link below to listen
to a radio ad:
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Take the Safe
Boating Challenge - try your luck at an online
crossword puzzle
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Safe
Snowmobiling / Safe Trail Riding
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Don't
Break the Ice Snow Rodeo: This winter event
includes a variety of activities for both snowmobilers
and ATV users and promotes the messages Get
Trained, Be Prepared and Ride Sober.
The OPP SAVE Team organize an obstacle safety
course, there is an ice rescue demonstration,
an Impaired Reality on the trails activity where
participants wear the Fatal Vision goggles to
simulate impairment, a slide show on snowmobile/ATV
safety, as well as displays by Alliance partners,
the L&A Ridge Runners Snowmobile Club, and
the Napanee ATV Club. Door prizes donated from
various local businesses add interest and incentives
for event participants.
Click on link below to listen to a radio
ad:
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Think
of Andrew campaign
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The Greater Kingston Enhanced RIDE Program's
latest public awareness campaign uses home videos
of a young boy and his father to raise awareness
of the reality and devastation of impaired driving.
The home videos, donated to the Enhanced RIDE
Program by the Trudeau family, were shot in
1991 and show a then two-year-old Andrew Trudeau
fishing on a camping trip, playing in his father's
boat, getting ready for his first day of school,
and washing his father's ATV. On October 5,
2003 Andrew Trudeau was killed and three of
his friends were seriously injured after they
were hit by a drunk driver north of Kingston,
Ontario. With the help of the Trudeau family,
the Enhanced RIDE Program has been able to strengthen
its message, and empower the community to reduce
impaired driving everywhere. To read the press
release.
To view the ads, click on the links below (format:
MiniDV / 60i )
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Enhanced
RIDE / Impaired Driving Prevention
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Since
research has made it clear that the use of media
and other methods of public communication are
critical in enhancing public awareness, various
multimedia strategies are being employed to
bring the Enhanced RIDE program further into
the public eye. A digital video was produced
and is used with students, community groups,
and potential sponsors. Other uses have included
using digital segments to develop television
PSA's, and using photo frames for poster development,
ad campaigns, electronic presentations, etc.
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Shock
Factor Student Leadership Conference
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| Community
Workshops |
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- Alcohol, Teens and Catastrophe
- AlcoholTeens and Your Liabilit
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Responsible
Alcohol Use in the Workplace
Information
sessions are promoted to local worksites through
the Health Unit's Way to Wellness Program, and through
Kingston Partners for a Safe Community's Safety Groups
Network. Topics include: Low-Risk Drinking Guidelines
and Standard Drink Information, Responsible Hosting,
and Alcohol Liability.
A
Responsible Alcohol Use Display is available
for use in worksites and the community and is made
up of six interchangeable panels on the following
topic areas:
Living
Well http://www.healthunit.on.ca/whatsnew/dp.cfm?action=newsletter
- articles on various alcohol and injury prevention
topics are submitted on a regular basis to this quarterly
newsletter put out by the KFLA Public Health Unit's
Adult Health Team.
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Municipal
Alcohol Policy
The city of Kingston MAP is scheduled for 2006.
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Workplace
Alcohol Policy
Workshop
planned for the fall of 2005 featuring Larry Grand,
Project Consultant with CAMH. The goal of the workshop
will be to increase awareness of the need for Social
Occasion Policies for workplaces in order to prevent
intoxication and reduce the risk of injuries and related
liability.
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Bar
Policies & Safer Bars
Workshop planned for October 2005 featuring Larry
Grand, Project Consultant with CAMH. Emphasis will
be on the benefits of having a bar policy and will
guide participants through the steps for drafting
their own bar policies.
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Operation
LOOKOUT / Operation LOOKOUT Marine
Encourages
community involvement by asking individuals to report
suspected impaired drivers to the police. Operation
LOOKOUT is a year-round public awareness
campaign that involves distributing posters and wallet
cards that list police phone numbers (including *OPP)
and details to include when reporting a suspected
impaired driver, boater, or snowmobiler/ATV rider.
Wallet cards are distributed in Safe Boating Kits
at RIDE spot checks, displays, events, and more recently
at cell phone stores with new phone purchases
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Stay Sober Until the Hunt is Over
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Greater
Kingston's Enhanced RIDE
 This
is a local impaired driving prevention program designed
to reduce alcohol-related injuries and deaths through
increased enforcement, education, and community awareness.
The support of all of our police services (Kingston
Police, OPP, Military Police and RCMP) helps in maintaining
a level of spot checks that research shows will make
a difference. The program goal is to raise enough
funds to support 3 additional spot checks per week
resulting in an average of 4 spot checks per week
all year round. With the completion of a start-up
grant from the Ontario Neurotrauma Foundation, we
are relying even more on community donations to achieve
this goal.
In the
Greater Kingston Area, each 4-hour RIDE spot check
costs around $800 to run (3 officers + 1 intoxilyzer
technician), leading to a yearly fundraising goal
of $110,000. Businesses and organizations that donate
$5,000 or more are recognized on the Enhanced RIDE
Van for a period of one year. In addition recognition
is given in the media, at community events, and in
our quarterly newsletter "RIDE with Us".
Donations to the program are made through one of our
partners - the Kingston General Hospital Foundation.
The program
is in it's fourth year and has just been re-launched
with a whole new look as part of an overall communications
plan to increase community awareness.
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| KROCK Weekly Sponsorship |
- brochure (pdf)
- banner display
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Andrew Trudeau "Changing Attitudes"
Media Golf Classic
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